Enjoy Barocco participates in the TTG Travel Experience in Rimini, one of the most relevant events in the Italian and international tourism scene. From October 9 to 11, the fair is an important opportunity to present the rich cultural and artistic heritage of Baroque Sicily to an audience of tourism professionals from around the world. Thanks to the participation of the five representatives of local tourist reception centers, Enjoy Barocco will have the opportunity to promote the cities of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina, all renowned for their historical and architectural value, as well as for their food and wine and cultural traditions.
Pi4’s per-territorial promotion strategy: new partnerships and collaborations
The participation of Enjoy Barocco at TTG is part of the broader strategy of territorial promotion initiated by the Pi4 communication agency, which organized the presence at the fair with representatives of tourist infopoints, as well as created the website www.enjoybarocco.com and managed communication on social channels.
The TTG Travel Experience, now in its 60th year, stands as one of the most important platforms for the exchange of ideas, trends and innovations in the global tourism industry. For Enjoy Barocco, participating in this event means coming into direct contact with tour operators, travel agencies and industry professionals, creating opportunities for new partnerships and the expansion of the network of contacts at the international level. Discussions with leading global players will enable the interception of new trends in line with the needs of modern travelers who are increasingly oriented toward authentic and sustainable experiences.
The representatives of Enjoy Barocco: ambassadors of Sicilian culture
The five representatives of the tourist reception centers of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina will play a crucial role at the TTG Travel Experience. These professionals, deep connoisseurs of the area, will not only present the architectural and artistic wonders of their cities, but will also bring with them their passion for their land, acting as true ambassadors of Sicilian culture. Their task will be to gather feedback on travelers’ desires and expectations, so as to improve and personalize the tourism offer. The fair will also offer them the opportunity to learn new techniques and approaches for promoting the area by participating in seminars and meetings that explore the latest trends in global tourism, such as digital tourism, immersive experiences and sustainable practices.
Presentation of the new 2024-2025 strategy: a future of growth for Baroque tourism
During TTG, Enjoy Barocco will present its new Destination Marketing strategy for 2024-2025, with a focus on quality, sustainable and seasonally adjusted tourism. This approach, which has already been outlined through the Destination Master Plan, actively involves local communities and is based on the promotion of UNESCO heritage and the area’s cultural and food and wine excellence.
The strategic plan was developed in collaboration with more than 150 local tour operators, including hoteliers, guides and associations, with the aim of creating thematic itineraries and tailor-made tourist packages. These itineraries aim to diversify the tourism offerings of southeastern Sicily, focusing on experiences ranging from art and culture to sports and food and wine tourism, guaranteeing visitors an authentic immersion in the heart of Sicilian tradition.
Innovation and sustainability: the pillars of tourism promotion
Under the new strategy 2024-2025, Enjoy Barocco will also focus on innovation in promotion techniques and sustainability of tourism practices. Cultural and sports events will play a central role in the calendar of activities, not only to promote territorial identity, but also to provide visitors with memorable experiences.
Long-term goals: creating personalized experiences
Gathering data and contacts during TTG will be key to increasingly customizing tourism proposals. The goal is to offer tailor-made packages for different types of visitors, from cultural tourists to food and wine enthusiasts and groups interested in sports and nature tourism. This approach will make it possible to develop an increasingly inclusive tourism, capable of meeting the needs of the modern traveler and making the most of the resources of the Sicilian territory.
An appointment not to be missed: Sicilian Region booth, desk 31
Enjoy Barocco invites all visitors and industry professionals to discover the wonders of Baroque Sicily inside the Sicilian Region’s booth, desk 31. It will be the perfect opportunity to meet representatives, preview new projects and collaborate for a future of growth and innovation in Sicilian tourism.
