Discover “Enjoy Barocco” with Gambero Rosso
Immerse yourself in a journey through shapes, colors and flavors with “Enjoy Barocco,” the special supplement created by the prestigious magazine Gambero Rosso. This fascinating supplement, distributed in 44,000 copies last May throughout Italy, was officially handed over to the representatives of the 5 municipalities of GAL Terra Barocca.
The handover ceremony at the Garibaldi Theater in Modica
The award ceremony was held Saturday at the Garibaldi Theater in Modica. Present at the event were LAG president Maria Monisteri, director Salvatore Occhipinti, Gambero Rosso editor-in-chief Stefano Polacchi, and food and wine journalist Clara Minissale.
A unique tourist destination
“Enjoy Barocco” is a unique tourist destination created through the collaboration of nearly a hundred tourism operators, agricultural enterprises, foundations, dioceses and associations, with MediaLive as the lead partner. This project aims to further enhance the territories of the municipalities of Ragusa, Modica, Scicli, Santa Croce Camerina and Ispica. During the ceremony, the municipalities were represented by Deputy Mayor Gianni Giuffrida, Councilor Tino Antoci, Councilor Concetta Portelli, Mayor Peppe Dimartino and Councilor Giuseppe Barone, respectively.
Enhancement of food and wine and cultural excellence
The special supplement not only highlights the food and wine excellence of the “Terra Barocca,” but also explores the monumental and natural beauty of these places in Southeastern Sicily. It is a valuable guide for tourists, offering suggestions on what to visit and experience in this land rich in culture, history, sea, nature and taste.
Territorial marketing and experiential tourism
The speeches by Polacchi and Minissale highlighted the importance of territorial marketing related to food and wine and emphasized how experiential tourism is becoming increasingly central. Living unique culinary experiences directly in the places of production is the key to attracting visitors.
Involvement of protection consortia and tour operators
During the ceremony, copies of the attachment were also handed out to representatives of the Protection Consortia, such as Enzo Cavallo for the Ragusano Dop Cheese Consortium and Nino Scivoletto for the Modica Igp Chocolate Consortium, as well as to various operators in the tourism and catering sectors.
The goal of “Enjoy Barocco”
Maria Monisteri, president of GAL Terra Barocca, emphasized, “Enjoy Barocco aims to make our area increasingly known, even outside regional borders, through a combination of food and wine excellence and fascinating tourist routes. At a time when it is crucial to stand out in the tourism market, it is essential to focus on experiential tourism, as highlighted by the data and the words of Stefano Polacchi. Terra Barocca has all the potential to stand out.”
A complete and unforgettable tourist experience
With “Enjoy Barocco,” you will discover a Sicily that enchants with its flavors, history and natural beauty, offering a complete and unforgettable tourist experience.
