Premiered at Bit in Milan the video “48 Hours in Baroque Land” made by Lonely Planet.
“Terra Barocca” with “Enjoy Barocco” at BIT in Milan
The “Baroque Land” is preparing to surprise the 43rd edition of BIT, the Milan International Tourism Exchange, with an exclusive presentation inside the Sicilian Region’s booth. The destination “Enjoy Barocco – Sicilian Experience” will unveil the wonders of this extraordinary destination capturing the attention of all travel and culture enthusiasts.
48 Hours in Baroque Land: a must-see video from Lonely Planet
The video “48 Hours in Baroque Land,” made by Lonely Planet, the world’s most famous travel guide, will be premiered at BIT. This fascinating promotional video offers an engaging look at the “Baroque Land,” promoting the tourist destination “Enjoy Barocco,” which is already online at enjoybarocco.com and active on social media.
A journey through five baroque gems
Guests at the Sicilian Region’s booth, including journalists, travelers and industry professionals, will have the opportunity to discover a destination that unites the municipalities of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina. These five municipalities, under the auspices of GAL Terra Barocca, offer an unspoiled coastline with Blue Flag resorts, beautiful golden sandy beaches, Baroque monuments that are World Heritage Sites, and excellent food and wine with IGP, DOP and DOC products.
A comprehensive and varied tourist offer
The “Baroque Land” is a treasure trove of experiences: from typical trattorias to starred restaurants, from lush countryside to rural landscapes that invite a relaxing and slow lifestyle. The destination also offers a wide range of accommodations, from luxury hotels to agritourisms, guaranteeing comfort and relaxation for all types of visitors all year round.
A successful partnership
The “Enjoy Barocco” project was created thanks to a public-private partnership involving more than 70 players in the accommodation and tourism sector. This consortium worked together to create harmonious itineraries and promote the area in an organized and efficient way, with a focus on sustainability and deseasonalization of tourism.
An exciting and engaging video
The video “48 Hours in Baroque Land” is an emotional journey through colors and flavors, nature and architecture. With evocative images and exceptional testimonies, the video narrates the territories of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina as a single destination. A narrative that guides the viewer from the fascinating Ragusa to the belvedere of Modica, passing through the churches of Ispica, the noble buildings of Scicli and the beautiful beaches of Santa Croce Camerina. These territories, also made famous by the Inspector Montalbano series, offer a unique mix of sea, tradition, innovation, art, culture and gastronomy.
An engaging video featuring prominent testimonials, with a cameo by singer-songwriter Giovanni Caccamo and an intervention by writer Costanza DiQuattro. Environmental guide Nanni Di Falco illustrates the Hyblean Way, while star chef Vincenzo Candiano presents the local food and wine scene. The story is perfectly orchestrated by Lonely Planet author Luigi Farrauto and will be available on social and web channels from Feb. 17.
Baroque, the sea, sand dunes, splendid views, Modica chocolate, Ragusano Dop cheese and all other typical products of excellence, together with respect for the territory, paths of environmental sustainability, a lively cultural offer and a careful tourist reception, are the valuable segments of “Enjoy Barocco – Sicilian Experience.”
“Terra Barocca is the cradle of my soul,” singer-songwriter Giovanni Caccamo says in the video as he plays the piano on stage at Modica’s Teatro Garibaldi. “It is the cradle of many souls, but above all it is the cradle of slowness. For an artist there is a precious element, which is contemplation. And certainly the Terra Barocca is its custodian.” And these are precisely the feelings that pervade visitors when they come to this strip of Sicily, where they can get lost and find themselves at the same time.
