It will be an immersion in the beauty and unique flavors of the Terra Barocca that will be proposed at the BIT in Milan during the presentation of the special “Enjoy Barocco – shapes, colors and flavors” by Gambero Rosso. The event, set for Sunday, Feb. 4, at 5 p.m. at the Sicilian Region pavilion, is a time to celebrate the unique tourist destination also in terms of food and wine. In fact, at the end of the planned talk, there will also be a tasting of Ragusano Dop Cheese, Modica Igp Chocolate and Cerasuolo di Vittoria Docg wine thanks to the collaboration with the respective consortia for protection and enhancement.
Maria Monisteri, president of GAL Terra Barocca, raises the attention on this promotional event: “In a historical period in which it is important to differentiate oneself in the tourism market, it is necessary to look at experiential tourism, as suggested, data in hand, even by journalist Stefano Polacchi, editor-in-chief of Gambero Rosso, a prestigious publication with which the attachment dedicated to Enjoy Barocco distributed in all Italian newsstands was born. And Terra Barocca, with Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina, holds all the cards.”
Salvatore Occhipinti, Director of GAL Terra Barocca, stresses the importance of the event, “This presentation is a key moment to highlight the beauty and food and wine excellence of Terra Barocca.”
The attachment, which was circulated a few months ago in Italian newsstands, is an authentic journey through 76 pages and 10 chapters dedicated to the excellent food and wine of the Baroque Land. The municipalities of GAL Terra Barocca, from Ragusa to Santa Croce Camerina, were the protagonists of this tale, which embraces art, flavors, monuments, beaches and the sea.
“Enjoy Barocco” is the result of a unique collaboration, involving nearly a hundred partners, and aims to enhance the territory, influenced over the centuries by different cultures. Thousand-year-old traditions in food and wine still coexist today, giving rise to internationally renowned products.
The attachment highlighted the most interesting destinations and addresses to immerse yourself in the Baroque Land, providing suggestions and advice to readers. A valuable tool to promote the unique tourist destination “Enjoy Barocco,” one of the most fascinating destinations in Southern Italy also at this edition of the Bit in Milan, where last year we had presented ourselves by previewing the video “48 hours in Terra Barocca” made by Lonely Planet, among the most important travel guides in the world.
February 2, 2024
