Online the tourism destination portal “Enjoy Barocco”
GAL Terra Barocca today unveiled its new tourism portal “Enjoy Barocco“, a website offering a comprehensive multimedia narrative of the territories of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina. This ambitious project aims to cross-promote the destination, focusing on five main attractors: culture, events, food and wine, nature and sea/beaches.
A multimedia-rich portal
The portal “Enjoy Barocco”, created bycommunication agency PI4, winner of a tender including promotional actions on social media, is a comprehensive digital showcase. It hosts photos, videos and texts telling about the beauties of the five municipalities falling under the local action group. Inside, visitors can find blog articles, an up-to-date calendar of key events, and information on tourist facilities participating in the DMO partnership Enjoy Barocco. The site will be continually enriched with new information to provide an up-to-date and comprehensive experience.
An integrated and engaging promotion
During the presentation press conference, Clorinda Arezzo, councillor for Culture of the Municipality of Ragusa; Giuseppe Barone, deputy mayor of Ispica; Luca Agnello, president of the Municipal Council of Santa Croce Camerina; Peppe Puglisi, councillor for territorial promotion of the Municipality of Scicli; Giovanni Gurrieri, member of the GAL Terra Barocca board of directors; Salvatore Occhipinti, director of the GAL Terra Barocca; and Professor Marco Platania, professor at the University of Catania, expressed great satisfaction with the work done. They stressed the importance of enhancing a single tourist destination, breaking down municipalism and working together for the territory. The “Terra Barocca” destination website was presented in a dynamic and engaging video version by Patrizia Strino, head of the Pi4 Communication and Events agency. The presentation highlighted not only the aesthetics of the platform but also its intuitive interface, designed to provide an immersive experience for users.
Success at the BIT in Milan
The press conference was also an opportunity to take stock of the preview presentation at the BIT in Milan of the video “48 Hours in Baroque Land,” created by Lonely Planet. This video, which has been available on social channels since Feb. 17, represents an important national promotional action, recounting the treasures of the “Terra Barocca” with an exciting and engaging visual language.
Enthusiasm and future prospects
Domenica Ficano, acting president of GAL Terra Barocca, on behalf of all the GAL’s public and private members, said, “We are very pleased with the results so far and the growing interest in Terra Barocca. With the ‘Enjoy Barocco’ portal and the promotional actions that will be put in place, we are confident that we can offer visitors a unique and unforgettable tourist experience.”
Discover the Baroque Land
Visit the new portal www.enjoybarocco.com to explore all that the “Baroque Land” has to offer. From beautiful Blue Flag beaches to World Heritage Baroque monuments, from excellent food and wine to rich cultural offerings, “Enjoy Barocco” promises an unforgettable trip to the heart of Sicily. Follow us on our social channels to stay updated on all the news and events!
