The Terra Barocca GAL officially unveiled the tourism destination web portal “Enjoy Barocco”
Press Office – Michele Barbagallo
Sea, events, food and wine, nature and, above all, Baroque that has become a World Heritage Site. These are the characteristics that inspired the logo that from now on will identify the tourist destination “Enjoy Barocco – sicilian experience” to promote the territories of the municipalities of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina grouped by GAL Terra Barocca. A single destination, a single logo, five themes combined with five colors that refer to the experiential bundles provided by the tourism development masterplan. Light blue for the sea, red forfood and wine, brown for culture and Baroque, orange for events and green for nature. This is the color choice that led to the creation of the logo whose shapes are based on some of the territory’s identifying monuments, from the domes of some churches to the lighthouses along the coast.
The logo was presented yesterday by GAL president Ignazio Abbate, along with Ragusa deputy mayor Giovanna Licitra (a member of the board of directors), Santa Croce Camerina town councilor Patrizia Mandarà, GAL director Salvatore Occhipinti, and university professor Marco Platania, coordinator of the group that drafted the master plan.
“At last we are starting with a single tourist destination through a synergy that sees the five municipalities, enclosed in the LAG, all working and operating together, rowing towards a single direction to reach tourists with the aim of enticing them to come and get to know our reality – explains President Abbate – We focus on what our land offers us, our most important treasures namely our good food, our sea, our landscapes, our events and our extraordinary Baroque. Even the logo focuses on these concepts, with shapes, figures and colors that represent our territory in a geometric and stylistic way, a harmony of elements that reveals unique details and our mission: Enjoy Baroque, because that’s just the way it is, those who come to visit us as tourists leave happier.”
The Enjoy Barocco destination was created as a result of the master plan carried out by the Terra Barocca LAG, which enabled a detailed analysis of the entire sector, assessing strengths and weaknesses, verifying the research carried out by tourists and enhancing the attractions.
A partnership of more than 70 entities, born from hotels, vacation homes, agritourisms, farms, tour operators, foundations, and religious bodies, will manage the destination along the lines of tourism development indicated by the master plan.
