Discover the “Baroque Land” with “Enjoy Barocco” at BIT in Milan
The “Baroque Land” will be one of the protagonists of the 43rd edition of BIT, the International Tourism Exchange in Milan. Within the booth of the Sicilian Region, the Tourist Destination “Enjoy Barocco – Sicilian Experience” will officially present the wonders of this unique destination on Feb. 14.
A unique experience: five municipalities, one destination
“Enjoy Barocco” unites the municipalities of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina, located in the GAL Terra Barocca area. A synergy together with more than 70 partners from the tourism and accommodation sector. The goal? To promote tourism and boost the competitiveness of this corner of Sicily.
A journey through the “Baroque Land”
At the BIT in Milan, “Enjoy Barocco” will unveil the peculiarities of the “Baroque Land”: a blue flag sea, fine sandy beaches, enchanting countryside and world heritage monuments. Excellent gastronomy and quality agriculture further enrich the cultural offerings, making this area an unmissable destination. All these elements come together in a single tourist itinerary, the result of a participatory process that enhances the destination in a sustainable way.
The video of “Lonely Planet”: an exclusive preview
On this special occasion, “Enjoy Barocco” will premiere a video made by“Lonely Planet.” This visual narrative guides visitors through an exciting 48-hour itinerary, capturing the essence of Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina. The video uses evocative images and exceptional testimonials to tell the unique identity of these municipalities in an engaging and modern way, celebrating art, culture, folklore, food, nature, sea and the warm local welcome.
The protagonists of the event
Participants at the meeting will include, Marco Platania, professor at the University of Catania and coordinator of the “Enjoy Barocco” tourism master plan, Salvatore Occhipinti, director of GAL Terra Barocca, and Angelo Pittro, director of Lonely Planet Italy. This event offers a unique opportunity for journalists, travelers and industry professionals to discover the extraordinary attractions of the “Terra Barocca.”
A bright future for Sicilian tourism
“Enjoy Barocco” represents a successful model for the tourism promotion of Sicily. Participation in the BIT in Milan is an important step in strengthening the presence of this fascinating destination in the global tourism market. With a sustainable vision and high-level cultural offerings, the “Baroque Land” continues to enchant and inspire visitors from all over the world.
Don’t miss the opportunity to discover the “Baroque Land” at BIT Milan and be fascinated by its extraordinary beauty and cultural richness!
